CareLabIn developmentSenior care marketing
AI audience panels that test senior care ads with skeptics built in
CareLab runs audience research with an AI panel in an afternoon instead of weeks, so senior care companies can test an ad before they spend on it.
The problem
Senior care companies want to know how families will react before they spend on an ad. Real research takes weeks.
What it does
- Builds an AI panel where a quarter of participants are skeptics.
- Interviews each participant separately.
- Includes a control ad in every concept test.
- Voids the run if the control does not come last.
CareLab is in development.
The decision behind it
One of Dawood's six rules: Build in the argument
An AI panel that agrees with you is worse than none, so CareLab builds skeptics into every panel and checks itself against a control ad.